Make it simple

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WHOM WE EXIST FOR

For companies who find it difficult to capture the full value embedded in data they have collected about their customers.

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WHAT WE DO

Our tools automatically analyze your customer data, highlight what is important and connect findings in the data with actions that generate results.

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WHAT WE DO DIFFERENTLY

Unlike other tools, Infobaleen increases customer life time value by systematically moving customers to next purchase in a self-learning work flow.

TRY THREE SIMPLE QUESTIONS

1
WHEN WILL MY CUSTOMERS MAKE THEIR NEXT PURCHASE?
2
HOW CAN I DRIVE PURCHASES?
3
HOW DO I TURN MY DATA INTO VALUE CREATING ACTIVITIES?

PREDICT

We capture your customers' purchase behavior and how they move from one purchase to the next. Interactive visualizations instantly help you find loyal customers and understand which can be your next loyal customers.

IMPROVE

Using state-of-the art algorithms and statistical learning, we automatically segment customers and predict what categories, products, brands, etc., that drive purchases for each customer.

ACT

We connect with customers in the right time with the right content and in their preferred way by understanding how they interact with you, whether it is through email, Facebook, Google or any other channel.

HOW IT WORKS

IMPROVE IMPROVE COLLECT COLLECT FIND FIND ANALYZE ANALYZE ACT ACT

All relevant data in one place

We continuously collect all data that you can associate with your customers: web visits, clicks, emails, purchases, etc.

The data are safely collected to our data layer using our standard API.

Automatically generate insights

Intelligent algorithms structure your data and reveal important dependencies. They segment your customers, calculate the probability for each customer to make next purchase, and provide customer life time values for different customer groups, etc.

Increase probability for next purchase

Our state-of-the art algorithm library identifies activities that increase the chance for making next purchase happen.

Turn data into actions with impact

We connect analysis to actions in one workflow through APIs: personalized web, recommendations, emails, Facebook ads, and apps.

Instant feedback and reports

Reveive automatic follow-ups on activities and how they relate to your business performance.

OUR STORY

With backgrounds in physics and 10+ years in complex systems research, we have experienced the power of combining data-driven algorithms with human reasoning and imagination to capture important patterns in complex data.

With joined forces of 15+ years of experience in media, online, e-commerce, and international business, we have realized the value of this research by working with companies that must understand their data to make use of them.

We believe in building systems that integrate the raw power of computers with the intuitive power of humans to find relevant and valuable stories in streams of customer interaction data.

For example, we have developed a self-learning analytical tool for transactional data with intuitive, interactive visualizations that empower people to convert data into actionable insights.

This tool can revolutionize the work for people who are struggling making use of their data with multiple incompatible tools and tedious manual work.

By making it simple and fun to turn complex data into meaningful actions, we want to help people exceed their goals, generate new knowledge, and be more productive.

MEET THE TEAM

+50 YEARS COMBINED EXPERIENCE FROM ADVANCED SCIENCE MIXED WITH INTERNATIONAL BUSINESS IN INTERNET, ECOMMERCE, MEDIA & TELECOM

+15 YEARS IN MEDIA, ONLINE, ECOMMERCE AND INTERNATIONAL BUSINESS.

VARIOUS MANAGEMENT AND CEO POSITIONS IN MODERN TIMES GROUP, MILLICOM, EF.

FORMER SWEDISH OFFICIAL AS TRADE COMMISSIONER TO MEXICO FOR SWEDISH TRADE AND INVEST COUNCIL.

Jakob Sjölander CEO +46 70 784 11 34 jakob@infobaleen.com

ASSOCIATE PROFESSOR AT UMEÅ UNIVERSITY

POSTDOC RESEARCHER AT UNIVERSITY OF WASHINGTON

PHD IN PHYSICS FROM NIELS BOHR INSTITUTE

AUTHOR OF MORE THAN 40 SCIENTIFIC PAPERS, CITED MORE THAN 3,000 TIMES

Martin Rosvall martin@infobaleen.com

+18 YEARS IN INTERNATIONAL IT AND TELECOM BUSINESS EXPERIENCE FROM STARTUPS AS WELL AS BIG CORPORATES FROM SWEDEN TO SILICON VALLEY.

MANAGEMENT AND CEO EXPERIENCES FROM ERICSSON, TELE2 AND TELIASONERA.

Niklas Lovén niklas@infobaleen.com

POSTDOC RESEARCHER AT NORTHWESTERN UNIVERSITY, EVANSTON, IL

PHD IN PHYSICS FROM ISI FOUNDATION, TURIN.

SOFTWARE ENGINEER (R&D) AT QUID.COM, AUTHOR OF MORE THAN A DOZEN SCIENTIFIC PAPERS, CITED MORE THAN 3,000 TIMES

Andrea Lancichinetti andrea@infobaleen.com

RESEARCH ENGINEER AT ICELAB, UMEÅ UNIVERSITY, WITH A BACKGROUND IN PHYSICS.

MAIN DEVELOPER OF NETWORK ANALYSIS AND VISUALIZATION TOOLS WHICH IS USED BY THOUSANDS OF RESEARCHERS ACROSS THE SCIENCES.

Daniel Edler daniel@infobaleen.com

MASTER OF SCIENCE IN ENGINEERING PHYSICS

FULL STACK DEVELOPER WITH FOCUS ON MODELING AND SCIENTIFIC COMPUTING

EXPERTISE IN INTERACTIVE SIMULATIONS POWERED BY DYNAMIC DATA STREAMS

Christian Persson christian@infobaleen.com